How to put your expertise in a box and sell it
At RISE Conf in Hong Kong, Gary Vaynerchuk was asked:
“How do you make a living off your passion?”
The answer from the marketing mogul was straightforward:
“Put it in a box and sell it.”
That is it. Everyone’s got some knowledge about some like, or a passion. You can share it or sell it.
All you need to do is package it.
Toolbox are the way to package your knowledge and sell it.
Below is a snap of why you would want to put together a toolbox.
- Firstly — what’s a toolbox?
- And secondly — what’s in it for you? In other words, why should you spend a sheer amount of time putting together a valuable set of information and/or tools to be shared for free.
What’s a toolbox?
If you type “toolbox” into DuckDuckGo (I care about privacy) you get this definition from Wikipedia:
A toolbox (also called toolkit, tool chest or workbox) is a box to organize, carry, and protect the owner’s tools. They could be used for trade, a hobby or DIY, and their content vary with the craft of the owner.
Er, kind of— at least we have some interesting keywords here: organize, tools, use for trade (i.e. buy/sell!), DIY (sounds right), and craft of the owner.
That kind of make senses but it is not quite what a startup toolbox is
So far, we’ve seen two kinds of toolbox in the startup space:
- Information toolbox
- Product & service toolbox
Those ones are covering startups ecosystems, like Singapore or Hong Kong, and about 50 other ecosystems. You can find resources such as macro data, influencers, investors, majors events and startups — useful to promote an ecosystems and its main players.
There are also the ones for you to get into a new field — such as crypto.
The definition could be something along these lines:
A set of information and resources to understand how an ecosystem work and what it is made of.
Product — or computing — toolbox:
Those are the coder’s toolbox type aggregating apps, Saas or commands for coders to build their own products or learn news skills/languages.
And that is definition from Oxford dictionary:
A set of software tools
Thanks for that, but what’s in it for me?
Below is what’s in it for you if you spend time putting together a toolbox:
- Build your credibility in that field — ecosystem expert, UX expert, etc.
- Become an influencer in that field — speak on panels, prepare a keynote leveraging on your toolbox’s content.
- Become the point of contact — Arnaud Bonzom with his Singapore startup ecosystem toolbox got over 150,000 views (V1&2) . If someone wants to know something about Singapore startup ecosystem, Bonzom will be the first person they think of. Fun fact: you might also become a toolbox influencer, 6 other decks have used Bonzom’s framework to publish other startup ecosystem toolbox.
- Generate leads (collect email addresses, and get direct inquiries) — you can have people to download your toolbox freely if you wish, you can also collect their email address for each download.
- Build your brand awareness — remember — Singapore’s ecosystem toolbox: over 150,000 views.
- Build a community around you, get people to engage conversation with you start a newsletter, a chat group.
This blog post was edited by FreeCodecamp.